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EDUCATION
Savannah College of Art & Design (SCAD)
Bachelor of Fine Arts in Advertising, Focus in Copywriting
EXPERIENCE
Tonic3 for Skyline @ Citi | Atlanta, GA | Senior UX/UI Writer | March 2024–Present
Collaborates on Skyline @ Citi's UX/UI projects, enhancing digital products with effective microcopy and content strategy, while also composing marketing materials for Citi and its brands.
Movéo Integrated Branding | Chicago, IL (Remote) | Senior Writer | July 2022–July 2023
Drove the conceptualization and content creation for multi-channel communications strategy, encompassing digital advertising, white papers, email, websites, and video, to effectively engage target audiences and drive brand success for B2B industry clients including G&W Electric, Sterling Solutions, and OSM Worldwide.
DCI Marketing | Milwaukee, WI | Digital Content Manager | December 2019–July 2022
Acted as the bridge between Creative, Project Management, and QA departments to oversee the content development of Subaru Drive and Drive Performance magazines as they translated into digital content including online articles, website development, and email subscriptions.
Northwestern Mutual | Milwaukee, WI | Freelance Communications Consultant | September 2019–December 2019
Led the development of integrated communications to inform and educate the home office and field about key issues related to the Total Rewards experience with a focus on health and retirement benefits.
Kohl’s | Milwaukee, WI | Freelance Copywriter | June 2019–August 2019
Concepted for print and digital deliverables for holiday brand campaigns. Wrote copy for in-store displays, digital discounts, and social media posts for Pinterest, Facebook, and Instagram.
DCI Marketing | Milwaukee, WI | Freelance Digital Content Manager | August 2018–May 2019
Implemented strategy and oversaw the content for Subaru Drive and Drive Performance magazine including online articles, website development, and email subscriptions on Kentico CMS platform.
USG | Chicago, IL | Freelance Copywriter | February 2018–August 2018
Managed and created content for the customer portal. Researched and wrote informative articles including product updates, advertorials, and industry news.
Epsilon | Chicago, IL | Copywriter | November 2015–February 2018
Wrote for a variety of deliverables including print, email, social media, TV, promotions, and shopper marketing for brands including Google, Johnson & Johnson, Del Monte, and Nature’s Way.
GGP | Chicago, IL | Freelance Copywriter | August 2015–October 2015
Developed a fresh brand voice to match the revamped look of the GGP app and website to connect fashionable mommies with local shopping centers by improving user experience.
Ahh Green Spa | Hilton Head, SC | Freelance Copywriter | March 2015–August 2015
Channeled the zen voice for the organic spa by writing copy for digital ads, print materials, and social media posts while managing Google My Business and AdWords accounts.
group46 | Hilton Head, SC | Freelance Copywriter | January 2015–June 2015
Led the creative department in creating content for blogs, websites, press releases, print materials, social media, and launched an all-American fishing gadget into the outdoor sporting market.
SapientNitro | Miami, FL | Freelance Junior Copywriter | September 2014–December 2014
Crafted luxury brand copy for Grey Goose Vodka for various social media channels and managed a PR crisis for Virgin Galactic in real time.
Island Communications | Hilton Head, SC | Freelance Digital Writer | May 2014–July 2014
Explored the ins and outs of Hilton Head Island to write informational blog posts and web content for tourists and traveling families looking for the insider’s point of view.
AEI Marketing | Hilton Head, SC | Freelance Junior Creative | December 2013–September 2014
Experienced the down and dirty of the advertising industry working at my first start-up agency. Worked one-on-one with clients to develop deliverables for website content, print ads, and apps.
SKILLS I'VE PICKED UP
Figma
Kentico CMS
WordPress
Adobe Creative Suite
Final Cut Pro
Google Analytics
Social Media Strategy
Microsoft Office
AWARDS & ACTIVITIES
SCAD Advertising Mentorship Program | 2013–Present
AAF National Student Advertising Competition | 2012–2013
Artistic Scholarship, SCAD | 2009–2013
Academic Scholarship, SCAD | 2009–2013
Pitch Society Member, SCAD Ad Club | 2010–2013
Orientation Assistant, SCAD | 2009–2013
Habitat for Humanity | 2009–2012