Google My Business

Google My Business is a free tool that helps small businesses create and manage their Google listings, which appear when customers find businesses on Google Search and Maps. It makes their business stand out and helps them attract new customers.

IDEA: Highlight the need to engage with products on regular basis to get better results. Increase the role of consumer surfaces to make value proposition recognizable to small business owners.

COPY: Make a direct connection between GMB value proposition and the business goals of small business owners. Tell one Google My Business story that's helpful and engaging for every small business in a tone that is useful, honest, human, and positive.