Del monte fruit

Del Monte began a soft transition in Summer 2016 from light syrup to a new pack medium referred to by Standard of Identity as “Lightly Sweetened Juice + Water”. It is essentially juice and water with some added sugar that has been specifically formulated to ensure great taste.

IDEA: The client asked for a :15 banner ad to create awareness for the new pack medium and to attract users who had switched to a competitor that had differentiated themselves with fruit cups in packed with 100% juice.

COPY: This copy was focused on the real fruit goodness packed in every fruit cup to help moms feel confident that Del Monte Fruit Cup® Snacks are always a good snack choice for her kids.