Cranrx print & Email

CranRx is one of the products in the Nature's Way family of brands that's used as a urinary health supplement that comes in capsule, liquid, and gummy form.

IDEA: The assignment was to develop a new concept for a 1/3-page print ad and an email to Leaflet subscribers to increase brand awareness, educate on the benefits and advantages of CranRx and drive trial through the coupon.

COPY: Copy was written to support previous creative deliverables and remain consistent with the “Choose the Berries Backed by Science” messaging.