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Contadina’s existing campaign needed a refresh and a way to celebrate their 100-year anniversary.
IDEA: Currently an in-process exploration. We presented new imagery that was more contemporary and had incredible appetite appeal while exploring new typefaces to make their tagline more approachable and true to the essence of the brand.
COPY: Delivered on the nostalgia of Contadina's previous tagline "Taste The Love" while hinting that it's the helping hand and not the head chef when it comes to home-cooked meals.