For Band-Aid, I helped refresh the homepage and launch a new product page for their most advanced bandage, Skin-Flex.
Since 1905, G&W Electric has been a leading provider of innovative power system solutions and products. Their reputation for engineering creative solutions began with the introduction of the first disconnectable cable terminating device in the early 1900s. Today, they offer a wide range of products, including switchgear, reclosers, protection equipment, automation solutions, and cable accessories for distribution and transmission.
IDEA: Create an internal video that evokes emotions and encourages G&W Electric's employees to take pride in their work.
COPY: Highlight how daily efforts and contributions help to build a better world amidst the ongoing global transformation of the electrical grid. Let the employees know that they are valuable members of the team and their work is making a significant impact.
Johnson & Johnson wanted to increase user registration and drive engagement throughout HealthyEssentials.com but needed to make the promotion development process as streamlined and cost-efficient as possible.
IDEA: Create a responsive, templated sweepstakes experience to host a series of monthly and quarterly promotions. Each promotion offered seasonally-relevant prizes, including home makeovers, shopping sprees, and vacation packages.
COPY: Copy focused on family-friendly, fun language to drive engagement of current HEALTHY ESSENTIALS® members with a special opportunity to enter, win, and share.
Fortify is a potent daily probiotic formulated with researched probiotic strains to support digestive and immune health.
IDEA: With billions of live cultures, Fortify makes you stronger by the billions. Targeted 30: tv spot was inspired by initial website copy to showcase the billions of probiotics forming the words that back the claims.
Joint Movement Glucosamine needed a new website to keep up with the Joneses and the rest of the Nature's Way family of brands.
While working at SapientNitro, I quickly learned how to strategize and craft quality content in real-time. Within a few weeks of posting new content my team witnessed brand interaction quadruple in likes, favorites, and tweets.
The 2014 E3 Gaming Convention required a tagline that summed up everything that those in attendance were about to experience. I had the opportunity to write said tagline to be featured on all print and digital materials throughout the gaming convention.
